Location: Mumbai & Pune
Job Description:
We are looking for a proactive and results-oriented Digital Marketing Executive with expertise in SEO, PPC, Meta Ads (Facebook/Instagram), Google Campaigns, and performance marketing. This role will be responsible for managing campaigns, developing strategies, and driving lead generation to enhance brand visibility, traffic, and revenue.
Key Responsibilities:
- Develop and implement SEO strategies to improve organic search rankings and increase website traffic.
- Manage and optimize PPC campaigns on Google Ads and Meta platforms (Facebook/Instagram).
- Plan and execute performance marketing campaigns to achieve high conversion rates and ROAS (Return on Ad Spend).
- Generate high-quality leads through targeted ad campaigns and landing page optimization.
- Monitor, analyze, and report on the performance of all digital marketing efforts, including SEO, paid media, and lead generation campaigns.
- Create compelling ad copy and design campaigns to meet brand objectives.
- Collaborate with cross-functional teams, including content, design, and sales, to align marketing strategies.
- Stay up-to-date with industry trends, tools, and technologies to optimize campaign performance.
Requirements:
- Proven experience in SEO, PPC, Google Ads, Meta Ads (Facebook/Instagram), and performance marketing.
- Strong knowledge of lead generation techniques, conversion rate optimization, and A/B testing.
- Experience with Google Analytics, Google Tag Manager, SEMrush, and other digital marketing tools.
- Ability to analyze data, track KPIs, and adjust strategies for optimal performance.
- Experience in creating, managing, and optimizing high-performing paid campaigns.
- Strong problem-solving skills and attention to detail.
- Excellent communication and collaboration skills.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field (preferred).
- Minimum 4 to 5 years of experience in digital marketing, with a strong focus on performance marketing, lead generation, and campaign execution.