Digital Marketing Executive

Location: Mumbai & Pune
Job Description:
We are looking for a proactive and results-oriented Digital Marketing Executive with expertise in SEO, PPC, Meta Ads (Facebook/Instagram), Google Campaigns, and performance marketing. This role will be responsible for managing campaigns, developing strategies, and driving lead generation to enhance brand visibility, traffic, and revenue.

Key Responsibilities:

  • Develop and implement SEO strategies to improve organic search rankings and increase website traffic.
  • Manage and optimize PPC campaigns on Google Ads and Meta platforms (Facebook/Instagram).
  • Plan and execute performance marketing campaigns to achieve high conversion rates and ROAS (Return on Ad Spend).
  • Generate high-quality leads through targeted ad campaigns and landing page optimization.
  • Monitor, analyze, and report on the performance of all digital marketing efforts, including SEO, paid media, and lead generation campaigns.
  • Create compelling ad copy and design campaigns to meet brand objectives.
  • Collaborate with cross-functional teams, including content, design, and sales, to align marketing strategies.
  • Stay up-to-date with industry trends, tools, and technologies to optimize campaign performance.

Requirements:

  • Proven experience in SEO, PPC, Google Ads, Meta Ads (Facebook/Instagram), and performance marketing.
  • Strong knowledge of lead generation techniques, conversion rate optimization, and A/B testing.
  • Experience with Google Analytics, Google Tag Manager, SEMrush, and other digital marketing tools.
  • Ability to analyze data, track KPIs, and adjust strategies for optimal performance.
  • Experience in creating, managing, and optimizing high-performing paid campaigns.
  • Strong problem-solving skills and attention to detail.
  • Excellent communication and collaboration skills.

Qualifications:

  • Bachelor’s degree in Marketing, Business, or a related field (preferred).
  • Minimum 4 to 5 years of experience in digital marketing, with a strong focus on performance marketing, lead generation, and campaign execution.
Job Category: White Collar
Job Type: Full Time
Job Location: Mumbai Pune

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